Apple Plans on Combining iPhone, iPad, Mac Apps by 2021

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Apple Inc. wants to make it easier for software coders to create tools, games and other applications for its main devices in one fell swoop -- an overhaul designed to encourage app development and, ultimately, boost revenue.

The aim of the multistep initiative, code-named “Marzipan,” is that by 2021, developers will be able to build an app once and have it work on the iPhone, iPad and Mac computers, people familiar with the effort said. That should spur the creation of new software, increasing the utility of the company’s gadgets.

Each new app is another revenue opportunity for Apple because it takes a cut of many app-related purchases and subscriptions. The company has positioned its services division as a major growth area. It plans to announce two new services -- a premium Apple News subscription offering and an original video content initiative -- at the end of March, Bloomberg News reported recently.


Later this year, Apple plans to let developers port their iPad apps to Mac computers via a new software development kit that the company will release as early as June at its annual developer conference. Developers will still need to submit separate versions of the app to Apple’s iOS and Mac App Stores, but the new kit will mean they don’t have to write the underlying software code twice, said the people familiar with the plan.

In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays.

By 2021, developers will be able to merge iPhone, iPad, and Mac applications into one app or what is known as a “single binary.” This means developers won’t have to submit their work to different Apple App Stores, allowing iOS apps to be downloaded directly from Mac computers -- effectively combining the stores.

The plans are fluid and could be altered, the people said. They asked not to be identified discussing private matters. A spokeswoman for Cupertino, California-based Apple declined to comment.

The most direct benefit of the Marzipan project will be to make life easier for the millions of developers who write software for Apple’s devices. For example, later this year Netflix Inc. would be able to more easily offer a Mac app for watching video by converting its iPad app. By 2021, Twitter Inc., which has mostly abandoned the Mac, could publish a single app for all Apple customers.

Apple previewed the apps plan, without disclosing the road map, at its developers conference last year. Bloomberg News first wrote about the initiative in 2017.

The work coincides with the company’s preparations to merge more of the underpinnings of its hardware. Currently, iPhones and iPads are powered by Apple processors, while Macs use Intel Corp. chips. Apple plans to start transitioning some Macs to its own chips as early as 2020, Bloomberg News reported last year.

Despite the app merger plan, Apple has said it won’t combine iOS and macOS into a single operating system.

Apple isn’t the first company to streamline its app ecosystems. Before Microsoft Corp. discontinued Windows for phones, it pushed a technology called Universal Windows Platform that let developers create single applications that would run on all of its devices. Similarly, Google has brought its Android mobile app store to some laptops running its Chrome OS operating system.

Apple plans to hold its annual software conference from June 3 to June 7 in San Jose, California, according to permit filings reported recently by website MacRumors.

At the event, Apple also plans to debut new software features for its devices, including a dark mode for easier nighttime viewing and new productivity tools for the iPad. The company has also internally weighed previewing a new version of the high-end Mac Pro, according to people familiar with the deliberations.

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Apple Watch Hermès

Hermes

I have two very serious addictions (as the hubby and the boy will attest to) — one is Hermès and the other is Apple. I am NEVER without something from either of the brands. My iPhone and Apple Watch are literally extensions of my hands, and well, you know my love of all things Hermès! Though at first a collaboration between companies from such different worlds seems unusual, it actually makes a lot of sense. Both subscribe to the highest standards in craftsmanship and innovation — one in old-world luxury and the other in modern technology. And each one elicits frenzy from fans whenever it announces a new product.

Make no mistake, this watch is as meticulously crafted as anything else from Hermès. The three different styles of leather straps are handmade by Hermès artisans in France, and an Hermès watch face reinterpreted by Apple designers in California comes along with each. When Apple approached the company about the collaboration, they had to bow down to the holy grail of all luxury houses; with Hermès-exclusive faces used, there is no Apple branding visible whatsoever!

Allowing Hermès’ symbols to upstage Apple’s is a first, Apple Design Chief Jony Ive said in an interview with the WSJ. “I’ve been at Apple 23 years and this is conspicuous and singular. I’ve never known anything like this,” he elaborated. The bands are only available when bought alongside a new stainless steel Hermès Apple Watch, so don’t think you can just pick up a new band for your plain old iWatch — you’ll have to go all in. Prices start at $1,100 for a single band, $1,250 for the double tour, and $1,500 for the cuff (price includes the Hermès watch). Available colors are Etain, a deep grey; Fauve, a luggage brown; Capucine, a gorgeous burnt orange/red; Noir; and the classic Bleu Jean. I’m getting the Capucine Double Tour. What about you? Available at select Hermès and Apple stores on October 5th. Get more info on the Apple Watch Hermès here.

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Tag: Hermès Watch APPLE

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HERMES APPLE WATCH

Hermes

Hermes-Apple-Watch

The perfect blend – Hermes selling one of the most expensive fashion accessories in the world and Apple…you know, they’re just selling high-ticket technologies. And when these two brands walk arm on arm, you get the Hermes Apple Watch.

Not-so-easy-to-find, like always… these watches are only sold in few of Apple and Hermes retail stores. If you don’t grab one soon, you might miss the bus.

What’s so hot about it? Well, first you get the best technology watch in the world. And it’s so much more than a ticking machine. Then Hermes put a handmade leather strap on it, making it fashionable and trendy. And you know what they say right? Any watch above $50 USD is not a watch anymore, it’s a jewelry.

The price starts at $1100 USD and can go up to $1500 USD. The 42mm single strap option is available in noir and gauvre (black and brown). The Capucine (red) strap is available in size 38mm.

For those hunting for the iconic Hermes double strap, you will be paying $1250 USD. The colors available are teal, red, grey and brown, but they’re only offered with the 38mm size. Another watch with The Cuff, which comes in extra large leather strap for the 42mm size, is priced at $1500 USD.

Read more about it here.

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Tag: Hermès Watch APPLE

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