Apple Plans on Combining iPhone, iPad, Mac Apps by 2021

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Apple Inc. wants to make it easier for software coders to create tools, games and other applications for its main devices in one fell swoop -- an overhaul designed to encourage app development and, ultimately, boost revenue.

The aim of the multistep initiative, code-named “Marzipan,” is that by 2021, developers will be able to build an app once and have it work on the iPhone, iPad and Mac computers, people familiar with the effort said. That should spur the creation of new software, increasing the utility of the company’s gadgets.

Each new app is another revenue opportunity for Apple because it takes a cut of many app-related purchases and subscriptions. The company has positioned its services division as a major growth area. It plans to announce two new services -- a premium Apple News subscription offering and an original video content initiative -- at the end of March, Bloomberg News reported recently.

Later this year, Apple plans to let developers port their iPad apps to Mac computers via a new software development kit that the company will release as early as June at its annual developer conference. Developers will still need to submit separate versions of the app to Apple’s iOS and Mac App Stores, but the new kit will mean they don’t have to write the underlying software code twice, said the people familiar with the plan.

In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays.

By 2021, developers will be able to merge iPhone, iPad, and Mac applications into one app or what is known as a “single binary.” This means developers won’t have to submit their work to different Apple App Stores, allowing iOS apps to be downloaded directly from Mac computers -- effectively combining the stores.

The plans are fluid and could be altered, the people said. They asked not to be identified discussing private matters. A spokeswoman for Cupertino, California-based Apple declined to comment.

The most direct benefit of the Marzipan project will be to make life easier for the millions of developers who write software for Apple’s devices. For example, later this year Netflix Inc. would be able to more easily offer a Mac app for watching video by converting its iPad app. By 2021, Twitter Inc., which has mostly abandoned the Mac, could publish a single app for all Apple customers.

Apple previewed the apps plan, without disclosing the road map, at its developers conference last year. Bloomberg News first wrote about the initiative in 2017.

The work coincides with the company’s preparations to merge more of the underpinnings of its hardware. Currently, iPhones and iPads are powered by Apple processors, while Macs use Intel Corp. chips. Apple plans to start transitioning some Macs to its own chips as early as 2020, Bloomberg News reported last year.

Despite the app merger plan, Apple has said it won’t combine iOS and macOS into a single operating system.

Apple isn’t the first company to streamline its app ecosystems. Before Microsoft Corp. discontinued Windows for phones, it pushed a technology called Universal Windows Platform that let developers create single applications that would run on all of its devices. Similarly, Google has brought its Android mobile app store to some laptops running its Chrome OS operating system.

Apple plans to hold its annual software conference from June 3 to June 7 in San Jose, California, according to permit filings reported recently by website MacRumors.

At the event, Apple also plans to debut new software features for its devices, including a dark mode for easier nighttime viewing and new productivity tools for the iPad. The company has also internally weighed previewing a new version of the high-end Mac Pro, according to people familiar with the deliberations.

Tag: iPhone APPLE iPad Mac

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& Other Stories Belted Cotton Cord Trench Coat $109 (previously $219)
& Other Stories Belted Cotton Cord Trench Coat $109 (previously $219)
A menswear inspired coat features tortoise buttons and a belted waist.

Contemporary fashion brand & Other Stories carries styles inspired by the latest trends. And you can easily stock up on your winter wardrobe with their 2018 Black Friday sale. The company is offering 20% off on everything starting on November 23rd and ending on November 24th. Choose from coats, sweaters, dresses, boots and handbags in unique silhouettes and materials. Use the code FRIDAYNOIR20 to get the savings. But if you can’t wait, then check out our five picks that are on sale now or head over to


& Other Stories Printed Long Sleeve Midi Dress $53 (previously $119)
& Other Stories Printed Long Sleeve Midi Dress $53 (previously $119)
Featuring a side slit, this yellow printed midi dress comes with a floral motif.
& Other Stories Sculpted Heel Suede Boots in Raspberry $72 (previously $179)
& Other Stories Sculpted Heel Suede Boots in Raspberry $72 (previously $179)
Soft suede material makes this ankle boot perfect for the cold weather months.
& Other Stories Camo Army Jacket $58 (previously $115)
& Other Stories Camo Army Jacket $58 (previously $115)
This camouflage print army jacket comes with four pockets and a detachable zippered bottom.
& Other Stories Printed Skater Dress $35 (previously $85)
& Other Stories Printed Skater Dress $35 (previously $85)
A below the knee skater dress features ruffled cuffs and hemline.

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H&M has collaborated with Moschino to design a witty and glamorous line, inspired by the 80’s. These accessories are going to be released very soon and they’re so limited edition.

We are in love with the handbags, and because of that, we’re going to showcase them all here with the prices if possible.

Besides the splendid gold-shimmering tote bag refined with Moschino’s logo, there is also a giant backpack available that will not only flaunt but also carry endless of essentials. So which one is your favorite?

The Prices

Moschino tv H&M Bag Waist Bag
Prices:$70 USD, €60 EUR, £50 GBP

Moschino tv H&M Bag Oversized Backpack
Prices: $249 USD, €179 EUR, £140 GBP

Moschino tv H&M Bag Lock Bag
Prices: $249 USD, €179 EUR, £140 GBP

Moschino tv H&M Biker Bag
Prices: $149 USD, €129 EUR, £100 GBP

Moschino tv H&M Lock Bag
Prices: $249 USD, €179 EUR, £140 GBP

More Images And Colors

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Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen is all smiles on the September 2018 cover of Glamour Italy. Photographed by Signe Vilstrup, the Danish model wears a Chanel fur jacket and knit dress. For the accompanying spread, Louise embraces fall fashions with an elegant spin. Styled by Simone Guidarelli, the brunette poses in labels such as Dior, Emilio Pucci and Ermanno Scervino.

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

Louise Pedersen Poses in Ladylike Styles for Glamour Italy

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Chanel Trendy CC Bag in Smooth Leather

The Chanel Trendy CC Bag gets a new cover for the Cruise 2019 Collection. Up until today, there were only two styles to choose from. It was either the diamond quilting or the chevron quilting.

But now there is a third option. The Trendy CC Bag is available in smooth leather. It’s like the Reissue 2.55 Bag, there is a diamond quilted version but also the ‘nude version’.

The Design

The design is actually the same as the Diamond Quilted Trendy CC Bag. The bag is crafted with the smooth CC logo in the center; it features a flap and comes with a flexible top handle for hand carry.

It’s also made with woven chain leather strap for shoulder or cross body carry. The back pocket can be used for easy access to your essentials.

The iconic piece is the signature plate that’s designed on the head of the bag. This plate is engraved with the brand’s name: ‘CHANEL’ in large lettering.

But then what’s new about this bag?

It’s really the smooth leather, which also changes the experience. We find the new leather to be gentler and less attention seeking. Especially if you choose the color black combined with silver hardware. This new smooth leather is made from calfskin.

To find out more about this handbag, including the interior. Go to The Ultimate Chanel Trendy CC Bag Review.

The Prices And Sizes

The Small Size has the style code A92236, measuring 6.7’ x 9.8’ x 4.7’ inches, priced $5200 USD, $5675 CAD, €3990 EUR, £3660 GBP, $6660 SGD, $34500 HKD, $6660 AUD, ¥543240 JPY, ₩5420000 WON via Chanel boutiques.

More Images And Colors

Chanel Trendy CC Bag in Smooth Leather

Chanel Trendy CC Bag in Smooth Leather

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Natasha Poly on Vogue Paris November 2018 Cover
Natasha Poly on Vogue Paris November 2018 Cover

See the top stories from the past week in November.

Natasha Poly Delivers Seventies Fashion in Vogue Paris
Drake Burnette is a Sea Siren in Harper’s Bazaar UK
Jessica Miller Embraces Animal Print for ELLE Spain
Michela Strate Takes a Stylish Trip to Disneyland for ELLE Denmark
Frederikke Sofie Poses in the Great Outdoors for Vogue Japan

Kendall Jenner fronts Miu Miu cruise 2019 campaign
Kendall Jenner fronts Miu Miu cruise 2019 campaign

Kendall Jenner, Adriana Lima Get Luxe in Miu Miu Cruise 2019 Campaign
See Adriana Lima’s Top 14 Runway Moments for Victoria’s Secret
Edita Vilkeviciute Goes From Day to Night in Massimo Dutti
Martha Hunt & Devon Windsor Get Away for Lucky Brand Holiday ’18 Campaign
Dress Time: Zara Unveils Its Winter Party Styles

Freida Pinto on Vanity Fair Italy November 7th, 2018 Cover


Freida Pinto Channels Western Style in Vanity Fair Italy
Margaret Qualley Gets Festive in Kate Spade Holiday ’18 Campaign
Lea Seydoux Poses in White Looks for Marie Claire France
Imogen Poots, Tatiana Maslany Experience Heartache in ‘The Endings’
Liv Tyler Enchants for the Pages of Oyster Magazine

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